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The Overlooked Radio Commercial
The radio commercial is often overlooked by businesses trying to sell their products or services, both locally and globally. The reason: a radio commercial is thought to be expensive and difficult to produce. This is simply not true. Dollar for dollar radio advertising has to be one of the greatest advertising bargains available today. In fact, advertising on the radio can cost less than it does to place print ads in newspapers and magazines. And unlike print ads, which can take months to get to the production stage, a radio commercial can be made in less than a day, and be on the air immediately. In addition radio advertising gives you a stunning opportunity to reach thousands of potential customers. And allows you to let your creativity run wild. Read More
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Too Small to Fail
While the big boys wait for bailouts, small businesses remain essential to the nation’s economic and social fabric. Over the past 18 months or so, the phrase “too big to fail” has become nearly as universal as “In God we trust.” But what about the flip side–is there such a thing as “too small to fail”? Read More
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I Have a Website. How Do I Get a Blog?
In my previous post, I shared an article called, “Why Small Business Owners Need a Blog.” One of our readers followed up with a question. It said, “Okay, so, I already have a website. Who or what can help me insert a blog into my website?” Great question! Read More
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Why Small Business Owners Need a Blog
The first goal of any website is to create visitors. Without traffic to your website, there is no way to get potential customers to learn about your product or service in an online environment in which you control the message. Since traffic to your website is so crucial, you’re probably trying to figure out new ways to get people to visit you online. New research has definitively found one way. A blog. A recent study by HubSpot shows that businesses that blog get 55% more website visitors than those that do not have a blog. Read More
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7 Traits of the Modern Leader
So much about the world we live and work in has changed. I suppose every generation feels that to some extent, but now it’s my turn to acknowledge it. I’ve owned my business for over twenty years and the changes in how we market, interact, collaborate, congregate, follow and lead have changed unalterably. Read More
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How To Build a Winning Team
With some positive signs in the economy, it’s time to think about revving up the engines and getting back into growth mode. An effective way to grow your business-–and stand out from your competition–is to deliver exceptional customer service. Small community banks, for example, have been emphasizing personalized service and customer relationships to effectively compete against their larger counterparts. Read More
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How to Get the Most From a Leaner Team
Things are as bad at your company as you’ve ever seen them. You’re doing the work of three managers, yet you know your job could be eliminated tomorrow. What does your gut tell you to do? Bear down. Get deeply involved in your team’s work. Make sure every single member of your team is doing exactly the right thing. Let your bosses see how hard you’re working. Read More
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Radio Reaches 95% of College Graduates
Radio reaches more than 235 million persons age 12+ over the course of a typical week, according to the RADAR 102 National Radio Listening Report which releases 9/21. Since the December 2007 RADAR 95 report, the RADAR national radio listening estimates and network radio audience reports have been based on PPM respondents from within commercialized PPM markets and on diary respondents from the balance of the United States. The combination of PPM and diary respondents have shown more listeners to radio over the course of a week versus the 2007 RADAR listening reports which were based on diary respondents alone. Read More
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7 Sins of Small Business Websites
How valuable is your website if it doesn’t generate new business for you? Today’s economy makes it more crucial than ever to maximize your business online. Most small business websites contain elements that make a site engaging to both visitors and the search engines (the two audiences you always want to keep in mind). However, there are dozens of mistakes that small business websites should avoid. If you can keep in mind these seven-sins, your web presence will be much more inviting and profitable. Read More
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Teaching Sells Opens Monday, August 24
If you have skills on a particular topic that can help others, look at Teaching Sells (click here) as a way to share your passion and know-how (and make some of your own money at the same time).
From my understanding, Teaching Sells is limited to 500 participants for their online course that takes place twice-a-year. And they’re opening up for new members on Monday, August 24th.
Click here to watch their introductory video here on Monday morning.
