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7 Ways to Build a Loyal Team
It might sounds crazy to talk about worker loyalty at a time when big companies routinely show longtime employees the door. But loyalty isn’t dead. Instead, it has shifted, with few people nowadays feeling loyal to the company overall or even the people running the business. “In the past, loyalty was vertical,” says Daniel Pink, author of “Drive: The Surprising Truth About What Motivates Us. “The organization was on top and it provided security down to the individual.” Read More Here
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Deciding to Start Your Business Part-Time
Launching a startup requires a great commitment of time, energy and financial resources. But starting a business doesn’t necessarily mean that you have to lay everything on the line right now, all at once: Many entrepreneurs figure out how to hang the Open for Business sign on a part-time basis. Read More Here
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Best Books for Business Owners of 2009
Another year, another blizzard of business books. Which ones should you read? To pick the best business books of the year for the entrepreneur, we turned to editor at large Leigh Buchanan, who writes Inc.’s monthly “Skimmer’s Guide” book review; editor at large Bo Burlingham, the author of Small Giants; columnist Joel Spolsky, who is CEO and cofounder of Fog Creek Software in New York City; Zappos CEO Tony Hsieh; and Jack Covert, founder of 800CEORead.com, an influential blog that tracks new releases. Here are their top choices for 2009. Read More
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Email Marketing for Small Business Owners
For everything shiny-and-new in the media about social media, such as Facebook, Twitter and YouTube, the tried-and-true method of email marketing continues to lead the pack of new media advertising alternatives. In fact, Datran Media’s annual survey of Fortune 1000 executives and agencies listed email marketing once again as the strongest performer of new media marketing. And the new “2010 Marketing Trends” survey from StongMail indicates that email marketing leads the list of marketing tactics in which business executives plan to increase spending in 2010. Read More
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236 Million Plus Listen To Radio Every Week
Radio reaches more than 236 million persons aged 12 and older over the course of a typical week, according to the RADAR 103 National Radio Listening Report, which will officially be released MONDAY, DECEMBER 14th. Since the DECEMBER 2007 RADAR 95 report, the RADAR national radio listening estimates and network radio audience reports have been based on the PORTABLE PEOPLE METER respondents from markets where ARBITRON has commercialized the PPM ratings service and on diary respondents from the balance of the United States. Read More
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The Overlooked Radio Commercial
The radio commercial is often overlooked by businesses trying to sell their products or services, both locally and globally. The reason: a radio commercial is thought to be expensive and difficult to produce. This is simply not true. Dollar for dollar radio advertising has to be one of the greatest advertising bargains available today. In fact, advertising on the radio can cost less than it does to place print ads in newspapers and magazines. And unlike print ads, which can take months to get to the production stage, a radio commercial can be made in less than a day, and be on the air immediately. In addition radio advertising gives you a stunning opportunity to reach thousands of potential customers. And allows you to let your creativity run wild. Read More
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Too Small to Fail
While the big boys wait for bailouts, small businesses remain essential to the nation’s economic and social fabric. Over the past 18 months or so, the phrase “too big to fail” has become nearly as universal as “In God we trust.” But what about the flip side–is there such a thing as “too small to fail”? Read More
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I Have a Website. How Do I Get a Blog?
In my previous post, I shared an article called, “Why Small Business Owners Need a Blog.” One of our readers followed up with a question. It said, “Okay, so, I already have a website. Who or what can help me insert a blog into my website?” Great question! Read More
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Why Small Business Owners Need a Blog
The first goal of any website is to create visitors. Without traffic to your website, there is no way to get potential customers to learn about your product or service in an online environment in which you control the message. Since traffic to your website is so crucial, you’re probably trying to figure out new ways to get people to visit you online. New research has definitively found one way. A blog. A recent study by HubSpot shows that businesses that blog get 55% more website visitors than those that do not have a blog. Read More
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7 Traits of the Modern Leader
So much about the world we live and work in has changed. I suppose every generation feels that to some extent, but now it’s my turn to acknowledge it. I’ve owned my business for over twenty years and the changes in how we market, interact, collaborate, congregate, follow and lead have changed unalterably. Read More
