Dive into the archives.
- Is Your Small Business Website a Sales Funnel?
There’s a really big concept that’s important to get your arms around when it comes to your small business website. Yet, very few small business owners know it (which means there’s a big opening for you). In fact, what’s really wild is that even a majority of website pros, including web designers, web developers, and […]
- Teaching Sells Opens Monday, August 24
If you have skills on a particular topic that can help others, look at Teaching Sells (click here) as a way to share your passion and know-how (and make some of your own money at the same time).
From my understanding, Teaching Sells is limited to 500 participants for their online course that takes place twice-a-year. […]
- Back to Basics: How to Sell to Anyone
Let’s face it: We all have those difficult customers to whom we are required to sell. From the demanding abrasive buyer to the individual who never seems to make a buying decision, we encounter challenging people on a regular basis. But does your team know that part of their selling frustration is the result of […]
- How to turn customer databases into sales increases
Experiencing double-digit increases in sales to new customers has become a regular occurrence for Melrose, Mass.-based W.B. Hunt Co. Inc. d/b/a Hunt’s Photo & Video. The company, established in 1889, credits data and mailing services provided by Globe Direct, Westborough, Mass., for such a large jump in sales numbers, a division of The Boston Globe, […]
- Winning Over ‘Impossible’ Prospects
It’s a familiar situation: You have a sweet target prospect you’d love to land, but you can’t seem to make any headway. You don’t know how to start a relationship. What can you do to create a beachhead or get your foot in the door? Read More
- Salespeople Don’t Live Off Referrals Alone
Anyone who is experienced and successful in referral marketing will tell you that sales skills are essential. They’re needed in every part of the process, not just in closing the sale. First, a referral is not a guaranteed sale; it’s the opportunity to do business with someone to whom you’ve been recommended. Therefore, show that […]
