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  • 236 Million Plus Listen To Radio Every Week

    Radio reaches more than 236 million persons aged 12 and older over the course of a typical week, according to the RADAR 103 National Radio Listening Report, which will officially be released MONDAY, DECEMBER 14th. Since the DECEMBER 2007 RADAR 95 report, the RADAR national radio listening estimates and network radio audience reports have been […]

  • Radio Listening up in RADAR 99

    Radio reaches more than 234 million persons age 12+ over the course of a typical week, according to the RADAR 99 report which releases Tuesday. The latest national cumulative audience to radio is up from the 232 million persons age 12+ reported a year ago in the December 2007 RADAR 94 report. Read More at […]

  • How to turn customer databases into sales increases

    Experiencing double-digit increases in sales to new customers has become a regular occurrence for Melrose, Mass.-based W.B. Hunt Co. Inc. d/b/a Hunt’s Photo & Video. The company, established in 1889, credits data and mailing services provided by Globe Direct, Westborough, Mass., for such a large jump in sales numbers, a division of The Boston Globe, […]

  • Primer: Choose the Right Promotional Product

    When it comes to choosing a promotional product, whether it is used to promote a sales incentive, to show employees your appreciation for a job well done, or, to thank clients for their business, the key is to find one that is appropriate to the occasion. Read More

  • How Customers See Your Prices

    The way in which customers view your prices will affect their decision to do business with you. This does not mean that lower prices necessarily results in return customers. It does mean, however, that your customers see prices in regard to the level of service received. Read More

  • How to Find the Best Location

    A guide to scouting out a location for your food or retail business, sizing up demographics and getting the help you need: Chances are, you’ve heard the term “location, location, location” more than a few times. But if you’re in the throes of creating a spectacular menu for your new restaurant or finding wholesalers for […]

retail

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