Dive into the archives.
- How to turn customer databases into sales increases
Experiencing double-digit increases in sales to new customers has become a regular occurrence for Melrose, Mass.-based W.B. Hunt Co. Inc. d/b/a Hunt’s Photo & Video. The company, established in 1889, credits data and mailing services provided by Globe Direct, Westborough, Mass., for such a large jump in sales numbers, a division of The Boston Globe, […]
- What It Means to Market to Women
Marketing specifically to women is a hot topic right now in seemingly every industry. For example, in the automotive industry, statistics show that women buy more than half of all vehicles and influence more than 85 percent of all vehicle purchases. With numbers this big, it would be a serious mistake to ignore this market. […]
