More Than 235 Million Listen to Radio Every Week
Radio reaches more than 235 million persons age 12 and older over the course of a typical week, according to the RADAR® 101 National Radio Listening Report. Since the December 2007 RADAR 95 report, the RADAR national Radio listening estimates and network Radio audience reports have been based on PPMTM respondents from within commercialized PPM markets and on diary respondents from the balance of the United States. The combination of PPM and diary respondents have shown more listeners to Radio over the course of a week versus the 2007 RADAR listening reports which were based on diary respondents alone. Read More
