Dive into the archives.
- Collections 101
It’s tough enough to get a purchase order in this recession–now you have to collect. I don’t have to tell you closers out there that salespeople don’t get their commission checks until the invoices are paid. Like it or not, that makes collections a sales function. Welcome to accounts-receivable chicken. The name of this game […]
- Google Online Advertising versus Yellow Pages
While most companies have cut back on newspaper and Yellow Page advertising because of the economic downturn, an increasing amount of advertising dollars that are being spent are going to the online search engine Google. Much of Google’s success is fueled by small businesses. Take Bananas at Large, a music store in San Rafael, Calif., […]
- Newspaper Ads: Fraud and Conspiracy?
The problem with newspaper advertising is that, in most cases, you have NO idea whether anyone is reading an ad, or whether that ad is driving buying behavior. And because nothing is being measured, newspapers and ad agencies have been able to artificially inflate the price of their space ads. Massively. Read The Full Article […]
