Dive into the archives.
- Five Don’ts for Marketing in Tough Times
Unpredictable. Slow. Bleak. Grim. Gloomy. All words that have been used to describe the economic outlook for the balance of 2008—and depending upon who you talk to, the scenario for 2009 and beyond. Read More at Business Week
- Five Tips for Women to Gain Customer Trust
Many things, such as your appearance, language, or work habits, can either encourage trust or alienate your customers. The following tips are easy ways for women in business to gain client trust and confidence. Read More at All Business
- How Brands Thrived During the Great Depression
Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival. I have heard anecdotes over the years of great companies founded during recessions. What do GE, Disney, HP and Microsoft have in common? They were all startups during steep declines in […]
