How to turn customer databases into sales increases
Experiencing double-digit increases in sales to new customers has become a regular occurrence for Melrose, Mass.-based W.B. Hunt Co. Inc. d/b/a Hunt’s Photo & Video. The company, established in 1889, credits data and mailing services provided by Globe Direct, Westborough, Mass., for such a large jump in sales numbers, a division of The Boston Globe, provides direct mail services, managing all aspects of assigned projects, from data and customer lists to complete design, print production, and delivery. Read More
