Salespeople Don’t Live Off Referrals Alone
Anyone who is experienced and successful in referral marketing will tell you that sales skills are essential. They’re needed in every part of the process, not just in closing the sale. First, a referral is not a guaranteed sale; it’s the opportunity to do business with someone to whom you’ve been recommended. Therefore, show that you can and will provide the expected products or services and that your customer will be happy with the process and the result. If you can’t make that first “sale,” however, your potential referral source will dry up, and she won’t do her part to sell the referral. Read More
