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Get Your Business Listed on Google Maps
Being a business owner, you understand the challenges of attracting new customers in a competitive market. Radio is king for reaching customers on-the-go. But, when they’re at their computer, you’ll want them to find you when doing a Google search. You probably already know your potential customers are using search engines like Google to find local information about products or services. Now you can get your business listed with Google local maps free. Take advantage of it and let customers about your business when they’re doing an online search. Read More and Watch the Google Video
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More Than 235 Million Listen to Radio Every Week
Radio reaches more than 235 million persons age 12 and older over the course of a typical week, according to the RADAR® 101 National Radio Listening Report. Since the December 2007 RADAR 95 report, the RADAR national Radio listening estimates and network Radio audience reports have been based on PPMTM respondents from within commercialized PPM markets and on diary respondents from the balance of the United States. The combination of PPM and diary respondents have shown more listeners to Radio over the course of a week versus the 2007 RADAR listening reports which were based on diary respondents alone. Read More
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Hanging Tough
In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new market: ready-to-eat cereal had been around for decades, but Americans didn’t see it as a real alternative to oatmeal or cream of wheat until the twenties. So, when the Depression hit, no one knew what would happen to consumer demand. Post did the predictable thing: it reined in expenses and cut back on advertising. But Kellogg doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies. (Snap, Crackle, and Pop first appeared in the thirties.) By 1933, even as the economy cratered, Kellogg’s profits had risen almost thirty per cent and it had become what it remains today: the industry’s dominant player. Read More
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Time Names Sirius/XM Among Biggest Tech Failures
Sirius XM (SIRI) satellite radio was supposed to be one of the most successful consumer electronics devices of all time. A subscriber would be able to listen to more than 100 stations coast-to-coast in either a moving vehicle, or using a portable version of the device. Initially, the service planned to run no commercials. One of the two companies that would eventually be the merged Sirius XM was XM Satellite Radio which launched its service in September 2001. Read More Here
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Collections 101
It’s tough enough to get a purchase order in this recession–now you have to collect. I don’t have to tell you closers out there that salespeople don’t get their commission checks until the invoices are paid. Like it or not, that makes collections a sales function. Welcome to accounts-receivable chicken. The name of this game for customers: Conserve as much cash as possible by not paying until the last possible moment–all the while use your vendor like a bank. As of December 2008, the average days-beyond-terms (a fancy phrase for the length of overdue payments) for the manufacturing, wholesale distribution and retail industries jumped to 11.7 days from 7.6 days just eight months earlier, according to data tracker Cortera. Read The Full Article Here
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Google Online Advertising versus Yellow Pages
While most companies have cut back on newspaper and Yellow Page advertising because of the economic downturn, an increasing amount of advertising dollars that are being spent are going to the online search engine Google. Much of Google’s success is fueled by small businesses. Take Bananas at Large, a music store in San Rafael, Calif., that sells pianos, amps, guitars and just about anything a musician might need. Read The Full Article Here
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Newspaper Ads: Fraud and Conspiracy?
The problem with newspaper advertising is that, in most cases, you have NO idea whether anyone is reading an ad, or whether that ad is driving buying behavior. And because nothing is being measured, newspapers and ad agencies have been able to artificially inflate the price of their space ads. Massively. Read The Full Article Here
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Reward Employees The Right Way
Have you heard a customer say something nice about your business in the past few days? Have you received a positive online review in the last week? If your answer is yes, stop right now and go straight to the employee who was responsible for helping that satisfied customer or shedding a positive light on your company and thank him or her, now! Read More
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3 Social Media Tips for Small Businesses
The newest tool for building your small business’ web presence is social media. The big three social media sites are Facebook, Twitter, and Linked-In. Of course, new tool means more work. So you can take off on the right foot, keep in mind a few rules of etiquette that will make sure you’re communicating well. Read More
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Three Steps to a Sound Business Model
What is a business model? Investors and entrepreneurs throw this phrase around a lot, often without examining what it really means. On a basic level, a business model tells us how a business makes money. However, to get a deeper understanding—and to get investors excited—it’s important to break up this concept into some key elements: Read More
