• Are You a Great Manager?

    Have you ever worked for great managers? If you did then you know how important they are to guide you on the path for a successful career.  Whether you manage people now or not, at some point in your career you may find yourself responsible for the career development and success of others. Here’s how great managers coach. Read More

  • Power Up Your Radio Ads

    Radio ads have the ability to reach thousands upon thousands of people in one shot. The trick is to maximize the value of your radio advertising campaigns by making them as profitable as possible. Here are three things to keep in mind. Read More

  • Getting Graphic Design Help

    The aesthetics of your website, as well as your complete business brand is often left to a single graphic or web designer that you know or have worked with in the past. This can be a good thing…if you’re lucky and have found a diamond in the rough. However, way too often the graphics that are part of your website (as well as throughout your small business collateral materials) often lack that much needed clean and professional look. Read More

  • Keep it Simple - Radio Advertising Advice

    Let’s say you spent good money on a brochure. Several pages filled with features, benefits, facts, figures, call to action, contact info…oh yeah, paragraphs about who you are, what you do….the different services you provide, your product offerings…and the list goes on and on. Everything you believe a potential client would need or want to know about your business. Now you are interested in advertising on the radio. Read More

  • 20 Business Website Essentials

    Getting started on creating or recreating your small business website? When you begin, it helps to have a starter list of what you’ll need. Here are my Top 20 Small Business Website Essentials. Read More

  • 3 Biggest Fears of Small Business Owners

    Last week, marketing specialist Warrillow & Co. issued the Top 3 fears of entrepreneurs. It seems what really scares business owners are not the day-to-day aches and pains, such as sales, rising taxes or more competition; the real fears spring from deep in the entrepreneur’s insecure soul: They are fear of not marketing effectively (38%); of never being able to retire (33%); and that they’re not staying abreast of new technology (20%). Read More

  • Is Your Small Business Website a Sales Funnel?

    There’s a really big concept that’s important to get your arms around when it comes to your small business website. Yet, very few small business owners know it (which means there’s a big opening for you). In fact, what’s really wild is that even a majority of website pros, including web designers, web developers, and agencies don’t take advantage of it either. What is it? Read More

  • Top 10 Sources Of Funding For Start-ups

    I’m not going to tell you how bad it is out there for entrepreneurs looking to raise money. If you don’t know this by now, you probably ought to look for other work. There is money out there, of course–there always is–but you have to know where to find it. You also need a sense of the strings that come with each flavor of capital. I’ve found that entrepreneurs tend to fixate on one or two funding sources–often to their detriment. Better to keep all options on the table. Here, then, is my prioritized list of sources, with some rules of thumb about each. With any luck, it will save you a lot of time and energy. Read More

  • Tame Your Cluttered Office

    Many who know me might claim what follows is an example of “do as I say and not as I do.” More accurately, though, it’s do as I’m trying to do. I am not a neat freak. My work spaces, whether at the office or at home, tend to be a bit messy. I’m one of those “out of sight, out of mind” types, so I usually have folders, files, papers, magazines, and notebooks within easy reach. Read More

  • Free Google Tools for Small Business Websites

    Small business owners need a lot of help to create and maintain a successful website. Thankfully, Google has some amazing tools out there that are free (many of which I use on my website and most of my client websites).  Start incorporating some of these tools for your small business online presence. Read More

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