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Tips for Rewarding Long-Term Customers
In the quest to gain new business, it’s easy for business owners to forget about the clients who have been with them year in and year out. But long-term clients are largely responsible for a small business’ growth, which is why savvy business owners should let them know they’re appreciated. Here are some ways to reward customer loyalty, making it more likely to continue. Read More
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Where Customers Go to Praise (or Bash) You
If you run a consumer business, chances are pretty good a few of your customers are posting their opinions about it on the dozen or so Web sites that review local businesses across the country. These sites attract tens of thousands of daily posts and position themselves as online destinations for consumers to offer or get an unvarnished take on a business—to be both the critics and lobbyists. Read More
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The Influencers: Change How You Change Minds
To improve results and solve the most pervasive, persistent and resistant problems, leaders must influence others to behave differently. In most cases, to get people to do things differently leaders must get them to think differently. Consequently, changing minds is one of the most important leadership challenges. Read More
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Getting More from Your Employees
“Average” isn’t good enough any more. Not in this competitive environment. Not in this lagging economy. If you accept average performance from your employees, you’re doing your company a huge disservice. Read More
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Business Books for the Beach
Classic management texts. Inspiration and self-help. And a primer on—farming? That’s what we found when we asked entrepreneurs what they’re reading this summer. Below, a few suggestions for your beach bag. Read More
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Creating E-mails That Customers Want to Read
In today’s business environment. keeping in touch is the key to keeping customers. And while many franchise owners incorrectly might equate e-mail marketing with spam and dismiss it, e-mail is actually a highly-effective marketing tool that provides an incredible return on investment. Read More
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Summertime Employment Help: What You Need to Know
Every summer, many businesses look to bolster their workforce by hiring students on summer break. This can be a valuable opportunity for teens to not only get some hard-earned cash, but to learn important job skills. Instilling these skills in young workers helps ensure a quality workforce down the line. For employers, along with the benefits of the additional labor, teens today have increased spending power, and hiring them can help build consumer loyalty. Read More
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Newspaper Revenues Continue Slide in First Quarter
Total newspaper revenues tumbled 12.85 percent in the first quarter of 2008 to $9.23 billion, compared to the same period last year, according to the Newspaper Association of America’s Web site, which posted the numbers quietly last Friday. Read More
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The 4 People Every Business Owner Needs
Those who are lucky enough to have an encouraging environment early on as they build and shape a business rarely realize their good fortune until much later. Typically, there are four common types of supporters who serve as emotional backers and/or advisors. If you are fortunate enough to find all four, you may have your own little village to help you raise a business. Read More
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Three Steps to Creating the Perfect Logo
After years of dreaming and planning, you’ve finally done it; you’ve opened a business of your own with a brilliant name, a great location and an impressive line of products and services for customers. What’s next? If you want to create a buzz around your brand, you need a logo. Read More
